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Research papers

Glocalization - A measure of global brands

Multicultural targeting is every global brand's dream. The market research firm Fresh Intelligence has developed a 'Glocalization Score' to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Corrine Sandler, Olga Churkina
Company: Fresh Intelligence
March 20, 2011
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Citation

Sandler and Churkina (2011a, March 20). Glocalization - A measure of global brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/glocalization---a-measure-of-global-brands


Research papers

Research 3.0

This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Lana Novikova, Corrine Sandler
Company: Fresh Intelligence
March 1, 2011
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Citation

Novikova and Sandler (2011a, March 01). Research 3.0. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-3-0